Welcome

I’m Brandon Pimentel. I craft product experiences that connect innovation with human need.

I’m Brandon Pimentel. I craft product experiences that connect innovation with human need.

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Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

Shaping the Future of Home Discovery

What if finding your next home felt as effortless and human as friend making a playlist just for you?

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

🔒

Making Taste Make Sense

How a visual discovery engine builds user trust and AI confidence in a multi-sided marketplace.

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

What Are You in the Mood For?

Prototyping an emotion-first interface to unlock new ways of finding what to watch.

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

Entertainment's Mono-Culture Remix

Designing a social viewing layer that blends nostalgia, culture, and communal watching.

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

Recapturing the Fun of AOL

Reimagining a legacy brand through satire, nostalgia, and mobile-first UI experimentation.

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

Pet-First Product Experience

Driving subscriptions with a personalized pet care app built for reordering and routines.

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

Alumni Wisdom, Campfire Stories

Turning a high-concept vision into UX that made post-HBS guidance feel useful and human.

Screenshot showing a preview of the Rila app's AI recommendation

Screenshot showing a preview of the Rila app's AI recommendation

Architecting a Brand Experience

Boosting inbound leads with an experience that captures a strategy firms unique edge.