Human-Centered

Human-Centered

Design-Driven

Design-Driven

AI-Powered

AI-Powered

PRODUCTS MADE FOR HUMAN USE

PRODUCTS MADE FOR HUMAN USE

I’m Brandon Pimentel, an LA based product leader who has spent my career turning ambitious visions into products that unlock new value for businesses while making complex choices feel intuitive, personal, and even a little fun.

I’m Brandon Pimentel, an LA based product leader who has spent my career turning ambitious visions into products that unlock new value for businesses while making complex choices feel intuitive, personal, and even a little fun.

Currently shaping estateduel.com & hollywoodirl.com

Currently shaping estateduel.com & hollywoodirl.com

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Screenshot showing a preview of the Rila app's AI recommendation

Shaping the Future of Home Discovery

What if finding your next home felt as relevant and personal as friend sharing a playlist made just for you?

Screenshot showing a preview of the Rila app's AI recommendation

Real Estate Isn’t a Game

Exploring how play can transform perspective and choice in new unexpected ways.

Screenshot showing a preview of the Rila app's AI recommendation

Making Taste Make Sense

How a visual discovery engine builds user trust and AI confidence in a multi-sided marketplace.

Screenshot showing a preview of the Rila app's AI recommendation

Entertainment's Mono-Culture Remix

Designing a social viewing layer that blends nostalgia, culture, and communal watching.

Screenshot showing a preview of the Rila app's AI recommendation

Pet-First Product Experience

Driving subscriptions with a personalized pet care app built for reordering and routines.

Screenshot showing a preview of the Rila app's AI recommendation

What Are You in the Mood For?

Prototyping an emotion-first interface to unlock new ways of finding what to watch.

Screenshot showing a preview of the Rila app's AI recommendation

Alumni Wisdom, Campfire Stories

Turning a high-concept vision into UX that made post-HBS guidance feel useful and human.

Screenshot showing a preview of the Rila app's AI recommendation

Architecting a Brand Experience

Boosting inbound leads with an experience that captures a strategy firms unique edge.

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Recapturing the Fun of AOL

Reimagining a legacy brand through satire, nostalgia, and mobile-first UI experimentation.

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From Scene to Seen

Connecting the dots of pop-culture moments and navigating Hollywood's hidden-in-plain-sight mythos.

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Six Appeal, Immersive Product Launch

Turning a high-concept vision into UX that made post-HBS guidance feel useful and human.

Screenshot showing a preview of the Rila app's AI recommendation

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Designing New Behaviors

Boosting inbound leads with an experience that captures a strategy firms unique edge.

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