Zero-to-One
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Glu

What If Creators Could Blur Story With Social?

What If Creators Could Blur Story With Social?

Evolving the broadcast viewing experience toward modern social consumption.

Evolving the broadcast viewing experience toward modern social consumption.

My Role:
The Ask:

Objectives

Create a platform for broadcast content for immersive consumption.

Goals

Design a framework that can support multiple storylines and light user interaction. 

Develop a user-generated content mechanic that can support multiple content-genres.

Users

General audience chord-cutters.

Glu Mobile was an American developer and publisher of mobile games. In April 2021, the company was acquired by Electronic Arts and subsequently consolidated under EA Mobile.

5
2016

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