Lead UX/UI Designer for NBCUniversal
Entertainment's Mono-Culture Remix
Designing a social viewing layer that blends nostalgia, culture, and communal watching.
Sparking Coversation
In blue sky brainstorming sessions, we challenge ourselves to look past current constraints to envision how we could provide our users with richer experiences that deepen the connection with fans of NBCUniversal's content.
Instead of asking “what does this do today?” we ask “what could this unlock tomorrow?”
The following, is a snapshot of that excercise.
Entertainment’s mono-culture remix
I started with the hypothesis that while a fragmented media landscape offers more niche content that fans can more deeply resonate with, it is more difficult to discover and connect with others in the fandom.
Rapid prototyping the "What-if?"
Aiming to build on the value of our recently launched Identity feature, I focused on how we might reposition the product experience into a lean-back social experience and how that might enrich the user experience for NBCUniversal's content fans.
MY ROLE
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Lead UX/UI Designer
KEY TACTICS
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Hi-fidelity prototyping
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UI Design
THE TEAM
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Lead UX/UI Designer
PLATFORM
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Mobile ( iOS )
