Head of Product & Design for Rila
Shaping the Future of Real Estate
Why is it, that everything else seems to be able to find us just fine? Artists, Movies, Even Sofas. All matching our tastes and fitting our goals. Everything except properties.
What is Rila
Rila helps both sides of the real estate market discover opportunities that match their goals with technology that can better market a listing to it’s next potential owner.
Our app simplifies listings, providing a bite-sized pitch platform for both agents and home-seekers to connect quickly.
From Zero→to→One Thousand
I joined Rila's co-founding team after personally resonating with the problem they identified. The Real Estate market has high transaction friction caused by the information asymmetry between the seller's side and the buyer's side of the market.
The journey of translating a vision, to an idea, to the app store, to users, to AI and back again is too big for one case study. It's also too intertwined to talk about any one part without this preamble.
MY ROLE
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Head of Product & Design
THE TEAM
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Scaled per Initiative ( 3 - 10 )
PLATFORM
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iOS ( Swift )
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Web ( SaaS )