Experience Strategy
/
Quality Social

Dissociative Positioning for a Philosophy Driven Brand Launch

Dissociative Positioning for a Philosophy Driven Brand Launch

My Role:
Principal Creative Director
The Ask:
Create a digital and creative strategy to communicate the novel positioning of a restaurant group's novel new venue in a new market.
Quality Social

A luxury dive bar

1
2010
Key Outcomes

  • Organic press coverage

  • Increased convention bookings

  • Established brand as key player in competitive market

Key Activities

  • Mixed-methods research

  • Brand design

  • Web design & development

  • Experiential design

  • Growth hacking

Let's Chat

Let's Chat