Product Experience
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Petco
My Role:
Functional Lead, UX
The Ask:
To create an app that is a companion to you and your pet’s life. A non-invasive, daily and delightful experience that meets the needs of the pet parent and puts Petco at the heart of the ‘family’ unit by empowering the customer.
Petco
Petco is a category leading pet health and wellness retailer offering products and services through a nationwide store footprint and digital channels.
5
2017
Key Outcomes
4.7 ☆ App Store rating
Increased cart totals
Launched pet-centric personalization engine
Key Activities
Mixed-Method User Research
Experience Pillar Definition
Information Architecture
Experience Flow Design
User Experience Design
Creative Direction
User Interface Design
Large Scale Conditional Prototyping
Hi-Fidelity Interaction Prototyping
User Interface Design