Product Strategy

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B.Good

Principled Mobile Ordering

Principled Mobile Ordering

Entrench with in the app experience the brand values of doing good and sharing real food, made by real good people with your friends and family.

Entrench with in the app experience the brand values of doing good and sharing real food, made by real good people with your friends and family.

My Role:

Experience Design Lead

The Ask:

Deepen the connection behind consumers and B.Good's community driven, locally sourced, mission.

B.Good

https://bgood.com/

B.GOOD is a fast-casual, farm-to-table restaurant chain, founded in Boston in 2003, that serves healthy, locally-sourced "Food with Roots".

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2015