Accelerating Matching of Home Auctions to Vetted Bidders

Accelerating Matching of Home Auctions to Vetted Bidders

How do you launch a completely new business without fragmenting the user experience you've already created?

How do you launch a completely new business without fragmenting the user experience you've already created?

My Role:
Head of Product & Design
The Ask:
Rila had built an audience around discovering homes. Could an engagement platform become a transaction product without breaking the experience that made people care in the first place?
My Role:
Head of Product & Design
The Ask:
Rila had built an audience around discovering homes. Could an engagement platform become a transaction product without breaking the experience that made people care in the first place?
Rila

1
2024
Key Outcomes
Key Activities

Let's Talk

Let's Talk